This first post marks the beginning of our new blog initiative. We envision it as a place where Music City and marketing meet, where our friends and associates gather for some interesting conversations about audio branding, music, sound design, marketing and anything else we feel compelled to explore.
In the posts ahead, we’ll consider everything from trending topics in the field of audio branding to past research to how the same technology that has leveled the music business has also shifted marketing paradigms in the advertising industry.
We’ve also been traveling around the world, conducting a series of interviews with some of the most talented professionals in the field of marketing today. We’ll share their thoughts on music, advertising, audio branding and the future of marketing with you as another way of stimulating the conversation.
iV is built around the ideals of community, collaboration and communication. So pull up a chair, share your perspectives and let’s explore the conversation together.