Monthly Archives: March 2012

great minds on music: an interview with amir kassaei

Here at iV, we like to say that we live at the “intersection of sound and marketing.” We’re committed to helping brands and agencies communicate brand identities, increasing awareness and equity as they harness the power of sound. As audio branding professionals, we’re constantly working to improve the strategy, execution and measurement services we offer.

Our continual pursuit of knowledge on the subjects of audio and branding sparked an idea: what if we interviewed some of the best minds in the world of advertising, asking for their perspectives on the relationship of music and sound to brands and marketing?

It’s not about the right sound or the right piece of music. It’s about the strategic question “What should my brand sound like?” – Amir Kassaei

To that end, Uli Reese, President of iV2, set off with a laptop and a digital recorder, traveling the world in pursuit of some of the top names in the business of advertising. Two years and dozens of interviews later, we’ve edited and compiled his conversations with these innovative thinkers.

While a book is in the works, we thought the content was far too relevant to keep under wraps any longer. We’ll be releasing portions of these interviews here on our blog. Since these posts will be part of an ongoing series, please make sure you’ve subscribed to the blog – or follow us on facebook and twitter.

We want to thank everyone who shared their insights and ideas so freely with us. There’s much to be learned in the sharing of your stories. So without further adieu, here’s our first installment in our “Great Minds On Music” series, featuring DDB Worldwide Chief Creative Officer, Amir Kassaei. Enjoy!

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