Category Archives: audio branding : related topics

is your brand making sense?

Brands are everywhere.

With the advent of transmedia, the battle for consumer attention is more than a fight for recognition and recall. Engagement has become the new parlance of brand design, driven by research demonstrating that successful consumer engagement doesn’t just change the way people think and feel: it shapes their behavior and changes the way they buy.23ebc6d4-0bf3-43ef-85b0-9e679d00d211

When it comes to creating deep, emotional connections, nothing is as powerful as an appeal to our senses. Enter, then, the world of sensory branding, where proven analytical techniques are used to create stronger brand preferences through sensory engagement. It’s a world where the brands that make the most sense win. Literally. Continue reading

two’s company. three’s a crowdsource : a look at audio branding through the crowdsourcing lens

Crowdsourcing has come along way since Jeff Howe coined the term in a 2006 Wired magazine article. It has grown from a problem solving technique to a bona fide business model, forming the foundation for a new breed of service providers who use the power of the internet to benefit from the creativity offered by a hive mind.

Crowdsourced audio assets may be part of an overall strategy. Brands should remember, though, that the goal isn’t to be part of the crowd – but to stand out from it.

The underlying assumption behind crowdsourcing is that by tapping into a virtually limitless pool of creativity, experience and diversity, brands can benefit from a wide variety of creative solutions often at a fraction of the traditional costs. Additionally,when run as an open competition, crowdsourcing offers an opportunity to create brand ambassadors and increase brand awareness by engaging consumers and fans in the act of directly shaping brand identity.
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tooting our own audio branding horn…

Typically, we steer away from talking too much about the work iV is doing to change the conversation about audio branding. From the use of social media like this blog, twitter and facebook to more personal approaches like iV academy and speaking engagements, we do our best to share our passion and knowledge about audio branding with the rest of the world.

Recently, advertising information resource sourceEcreative turned their spotlight on iV. In a special feature on music and sound, Anthony Vagnoni does a wonderful job of capturing our story. So wonderful, in fact, that we wanted to share it with you.

Thanks, as always, for listening!