Brands are everywhere.
With the advent of transmedia, the battle for consumer attention is more than a fight for recognition and recall. Engagement has become the new parlance of brand design, driven by research demonstrating that successful consumer engagement doesn’t just change the way people think and feel: it shapes their behavior and changes the way they buy.
When it comes to creating deep, emotional connections, nothing is as powerful as an appeal to our senses. Enter, then, the world of sensory branding, where proven analytical techniques are used to create stronger brand preferences through sensory engagement. It’s a world where the brands that make the most sense win. Literally. Continue reading