Tag Archives: audio logos

audio branding ROI : there’s no app for that…

A survey conducted in 2008 by Heartbeats International revealed that of the 70 managers of global brands participating, 97% thought that music could strengthen their brand. In the same survey, when asked if music were an important tool for building a consistent and unique brand, 68% of the respondents answered in the affirmative.

Only 4 out of 10
brands have actually
identified how their
brand sounds. Only
2 out of 10 have
any type of audio logo.

But even with an overwhelming consensus that sound (in this case, music) in a branding context is perceived to be extremely valuable, the same survey found that only 4 out of 10 brands have actually identified how their brand sounds. Only 2 out of 10 have any type of audio logo.

Quite a discrepancy between “beliefs” and “actions.” Continue reading