Tag Archives: audio spotlight

technology, engagement and new frontiers in audio branding

Once upon a time, we “heard” a brand primarily though commercials that were broadcast via television and radio.

The advent of social media, coupled with technological advancements in recording and playback devices, has opened a whole new world of opportunities for the audio branding enthusiast.

It might have been a spoken phrase with a memorable rhyme that became a positioning line easily remembered. Or a jingle that stuck in your head and kept you humming a brand name through the day. Advertisers hoped that if they were catchy enough, these moments of audio branding would become messages spread by word of mouth, engaging an audience enough to join in a vocal chorus that moved beyond the confines of TV and radio.

That was then. This is now. Continue reading