Tag Archives: crowd

two’s company. three’s a crowdsource : a look at audio branding through the crowdsourcing lens

Crowdsourcing has come along way since Jeff Howe coined the term in a 2006 Wired magazine article. It has grown from a problem solving technique to a bona fide business model, forming the foundation for a new breed of service providers who use the power of the internet to benefit from the creativity offered by a hive mind.

Crowdsourced audio assets may be part of an overall strategy. Brands should remember, though, that the goal isn’t to be part of the crowd – but to stand out from it.

The underlying assumption behind crowdsourcing is that by tapping into a virtually limitless pool of creativity, experience and diversity, brands can benefit from a wide variety of creative solutions often at a fraction of the traditional costs. Additionally,when run as an open competition, crowdsourcing offers an opportunity to create brand ambassadors and increase brand awareness by engaging consumers and fans in the act of directly shaping brand identity.
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