Tag Archives: sounds of hamburg

oh, the places you’ll hear: the use of audio in destination branding

Over the last few years, there has been a growing interest in “destination branding” (called “community branding” in some instances) as communities, cities, states and even countries seek competitive advantages to attract tourists, talent, jobs and funding.

In practice, branding a place isn’t much different than branding a product. Those who specialize in destination branding work to understand the unique assets and values of a community “brand” and then create a strategy designed to build awareness and equity for that brand.

Product sound (or in this case, “place” sound) is certainly the domain of audio branding

As audio branding strategists, we’re always attempting to think outside the (boom)box. Which is probably why we find the idea of applying principles of strategic audio branding to the destination branding model an interesting proposition. Continue reading