Tag Archives: telekom

life’s for audio branding

In my previous blog post, I presented an example of what can happen when you fail to consider the sonic space your brand occupies.

Telekom connects the sonic dots with an integrated strategy that serves as a good case study of audio branding best practices.

So what about an example of audio branding “done right?”

Recently, Telekom (the German equivalent of T-mobile) launched a new campaign for the German market: “Million Voices (7 seconds).” Telekom connects the sonic dots with an integrated strategy that serves as a good case study of audio branding best practices: enhancing equity, fostering customer engagement, integrating a variety of sonic touchpoints, aligning with brand values and conveying authenticity.

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